Quality Audio - a sound investment
Predicted future investment in audio technology reflects its critical role in business performance.
Audio quality has become the new priority for global businesses, according to new research published by EPOS. The audio brand’s latest report, ‘Quality Audio: A Sound Investment’ shares insights from 2,000 decision makers across 7 global markets and sectors including IT, Finance, Business Services, Healthcare and Media. The report found that 83% of global business leaders say that audio equipment has become more important compared with two years ago. They now see audio as key to maintaining client, employee, and partner communication, and this has been exponentially increased as workforces continue to work remotely. Within this shift in prioritization, sound quality has emerged as a non-negotiable enabler of business continuity, client and partnership management and internal communications.
Paying for quality makes business sense
As the benefits of remote working have become clear to business leaders and employees alike, virtual collaboration is here to stay for millions of us. Business leaders have embraced remote working and as part of this are now seeking to address traditional pain points like background noise, interference, and poor audio quality.
This is because it is well established that effective call quality leads to better customer service, stronger employee engagement and greater collaboration. Of the global decision makers surveyed, 56% say that high quality audio equipment is essential to their business, and a further 34% think it is desirable. 66% of those working in Healthcare and 64% in IT and Digital sectors say that high quality audio equipment is indispensable to their performance. Meanwhile, 42% of decision makers globally (and over half in APAC and Germany - 51%) have observed an increase in the importance of audio technology to their business, in helping to maintain client relationships.
In fact, audio quality is becoming so important that 78% of global decision makers are willing to pay extra for it – this is especially true for those in the Sales and Marketing industries (56%) where audio quality is viewed as integral to maintaining client and partner communication, thus becoming inextricably linked with overall business performance.
“Younger users do have a greater awareness of communication endpoints. It is a good idea to involve your employees by providing them with the right tools that fit their way of working, acknowledging that everyone has different needs and there will be a different solution them. Getting the right audio equipment for the individual user and task is key to getting better results from your employees. Business leaders need to respond in line with this by harnessing new technologies to empower their workforces today, and importantly, to attract and retain the future talent still to come” comments Jeppe Dalberg-Larsen, President at EPOS.
“In our latest research, half [49%] of the business leaders we surveyed said that an increase in hybrid working has elevated the importance of audio equipment and technology for their business. These decision makers are beginning to understand that a one size fits all approach will not cut it. They need to map out how they see their organization working and the different communication endpoints their employees will need, back in the office or, more likely, as part of a new hybrid-model. Quality audio equipment and technology solutions will have a significant influence on defining and enabling what business success looks like today and ten years down the line.”