Meet our speakers

Why Do Birds

Alexander Wodrich, Managing Director

Alexander Wodrich is managing director and founder of why do birds, an agency for audio branding, motion branding and service design. His work has won several awards. He regularly appears as a speaker at universities and congresses on the subject of branding and sound. In 2010 Alexander curated the sound exhibition "Oggetti Sonori" in the Museum August Kestner, Hannover. In his spare time he is a passionate musician: he has played more than 100 concerts with his bands and recorded several records.

Verizon Media

Anita Caras, Insights Director

Anita Caras is responsible for leading a team of high performing insight professionals across the Globe. Under her direction, the team are responsible for delivering consumer insights and data assets that generate demand, support non-US revenue commitments and help build Verizon Media brand equity in the digital advertising space.

Passionate about brands and the possibilities that digital media offers, Anita is focused on driving understanding of digital media and the opportunities it creates via data driven dashboards and thought leadership pieces, which are distributed both internally and externally to agencies, advertisers and journalists Worldwide. She is also a strong advocate for inclusion and diversity in the media technology and marketing space; and is the company’s EMEA lead for the Womens Inclusion Network.

Anita’s 25+ years of media research experience have been drawn from roles both media owner and agency side. Before joining Verizon Media, Anita held roles at: AOL, Microsoft, ITV, MTV and ZenithOptimedia both in Australia and in the UK. Prior to this, Anita taught media production and journalistic skills to college children in Long Island, USA.


David Rosenthal, GTM Strategy - Meeting Solutions

David works with customers and partners making meetings better, using Google Meet and Google Voice. David has successful track records across a variety of disciplines in the Software, Telecom and Unified Communications market.

Community Noise Lab at the BUSPH

Dr. Erica Walker, Founder

Walker earned a B.S. and B.A in both mathematics and economics from Simmons College; A MS in environmental economics and urban planning from Tufts University; and a ScD in environmental health from the Harvard T.H. Chan School of Public Health. She was awarded a P50 Diversity Supplement from the NIH to work with the BU/Harvard Center for Research on Environmental and Social Stressors in Housing Across the Life Course (CRESSH). This work includes epidemiological analysis examining the relationship between sound levels and developmental delay within the Children’s HealthWatch cohort and developing a model of ambient to indoor sound infiltration within the CRESSH study area. She is the founder of Community Noise Lab. As founder of Community Noise Lab, she will continue and expand her sound and noise work specifically around a community-identified issues.

Nordic Foresight

Jeffrey Saunders, CEO

Jeffrey Saunders is an expert in strategic futures studies and foresight with 18 years of experience in the foresight space.

He is CEO of Nordic Foresight and Associated Partner, Behavioural Strategy. He formerly served as Director, Copenhagen Institute for Futures Studies, Chief Consultant and Head of SIGNAL Arkitekters Workplace Analytics team, and as an advisor at the Office of the Secretary of Defense, Stability Operations.

He has both strategic and practical experience in helping organizations translate strategic ambitions into workplace strategies.

He has authored many studies and articles on the future of work and the workplace for organizations around the world. The latest study is coming out at the end of September 2020 for the International Facility Management Association, The Expert Assessment: New Ways of Working Post-COVID-19.


Jeppe Dalberg-Larsen, President

Jeppe has headed Sennheiser Communications A/S for the last 15 years, and will also head EPOS in the future. He has driven an ambitious growth strategy in the CC&O and gaming market from the beginning, and over the past years led the company from a small new-bizz to a global player for enterprise solutions. With a background from Demant Group as CIO, he is an experienced tech-leader with profound knowledge in global IT development and business analysis. His more than 20 years in the audio industry make him one of the most influential Danish experts in the field.


Jesper Kock, VP Research and Development

As Vice President of R&D and part of the senior management team, Jesper is responsible for ensuring technological synergies are leveraged through strategic partnerships and new market and technology trends are addressed accordingly. He is also responsible for keeping the R&D organisation lean and efficient while growing new segments and headcounts. He has been Vice President of R&D for more than six years, and during this time he has achieved a number of successes including globally doubling the capacity of the division in four years and transforming the focus of R&D from hardware to software (over 70% of current new developments are software related.) His 22 years in the audio industry make Jesper one of the leading experts in R&D in the sector.

Man Made Music

Joel Beckerman, Composer, Producer and Founder, and Co-Author of "The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy"

Hailed as “equal parts Philip Glass and Don Draper” by Details magazine, Joel Beckerman is a pioneer of sound and music and its transformative power. He is an award-winning composer, producer, and arranger as well as the founder of Man Made Music, a company specializing in sonic branding, and the author of The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy. Joel has created original scores for more than fifty television programs and has developed signature sonic branding identities for global giants such as IMAX, Disney, AT&T, and Southwest Airlines. He has also worked with John Legend,, Moby, OK Go, Morgan Freeman, and the composer John Williams. Joel’s thought leadership in innovation through music and sound has been featured in the Wall Street Journal, Fast Company, Billboard, Hollywood Reporter, Spin, and more.

Verizon Media

Mark Melling, Head of RYOT Studio EMEA

Mark leads the RYOT Studio team, a division of the Oscar-nominated and Emmy-winning RYOT business, across Verizon Media’s EMEA markets. His team produce and distribute best-in-class branded content across the region and around the world.

RYOT Studio is focused on creating original, immersive content experiences that push the envelope through innovative formats. Leveraging their seat at the intersection of technology, filmmaking and publishing, RYOT is leading the next-generation of content experiences using 5G, 360, VR, and AR, including the world’s first 5G-enabled studios in Los Angeles and London.

Mark's background includes a Master's in International Economics & Finance, where he focused on mobile technology, as well as almost 10 years experience in digital content and advertising.


Nivetha Samy, Product Marketing Manager - Microsoft Teams

Nivetha Samy is a Product Marketing Manager for Microsoft Teams, focusing on phones and certified devices. She has been in the collaboration space for two years with experience in the education, healthcare, and first line worker segments, and is currently focused on growing the portfolio and scale of unified communication products.


Peter Ankerstjerne, Global Lead - FM & Experience Services at JLL and Chairman of the Board at IFMA

Peter Ankerstjerne, MBA, COP, FRICS, IFMA Fellow has more than 25 years’ experience covering most aspects of FM, Service Management, Outsourcing, Marketing and Strategy. For 24 years Ankerstjerne was employed by the ISS group, where he most recently served as Chief Marketing Officer. At ISS, Ankerstjerne was responsible for developing the Integrated Facility Services model, which is still a key focal point of the organization and now represents more than 40% of revenue. After a year as Head of Digital FM and Workplace Experience, EMEA, at Wework’s “Powered by We” business, he joined Jones Lang LaSalle (JLL) on 1’st of April 2020 as Global Lead, FM & Employee


Ankerstjerne holds an MBA and bachelor’s degree in International Marketing Management from the Copenhagen Business School (CBS) in Denmark. He has served on several advisory boards, including the Advisory Board for International Business at CBS and the Strategic Advisory Board at the International Association of Outsourcing Professionals (IAOP). He was part of establishing the IFMA Regional Advisory Boards. He is an active member of the IFMA WE Community, where he has been instrumental in establishing the WE Denmark hub.

Ankerstjerne is a former IFMA Foundation trustee and is actively involved in the industry as both a speaker and a debater. Apart from IFMA, he is also member of CoreNet, RICS and IAOP. In 2015, Ankerstjerne was appointed Fellow of the Royal Institution of Chartered Surveyors (FRICS) and in 2016 he was named IFMA Fellow. He joined IFMA in 2005 and has been on the Board of Directors since 2016. Since 1’st July ’20 he has been serving as the Chairman of the Board.

UnGroup and Cordless Group

Philip Ross, Founder/CEO

Philip is Founder and CEO of the UnGroup and Cordless Group.

He is an author, futurist and advisor on the new world of work and specialises in predicting the impact of emerging technology on the way we will work, shop, learn, consume leisure and live.

Much of his focus has been on workplace innovation, advising organisations such as McKinsey & Co, Marks & Spencer, EY, Allen & Overy, Penguin Random House, GSK, Barclays, Macquarie Group, BBC, PwC and Boston Consulting Group on innovation and future concepts.

He founded his business in 1994 with the publication of The Cordless Office Report. Since then he has written a number of books on the future of work including The Creative Office, The 21st Century Office and Space to Work (all co-authored with Jeremy Myerson). He has also contributed to a number of other books and reports including the Corporate Fool, Jelly Bean Working and the Responsible Workplace. He regularly gives keynotes, presentations and runs think tanks and workshops for organisations in the process of change. He is frequently quoted in the media, including The Wall Street Journal, BBC Radio 4, The Australian, Financial Times, OnOffice and France 24 TV.


Ragnar Heil, Channel Account Manager EMEA Central

Before Ragnar Heil joined Quest as EMEA Channel Account Manager, he worked at Microsoft in several roles such as SharePoint Senior Consultant, Office 365 Customer Success Manager, and Partner Channel Lead for Office 365 E5. Microsoft has awarded him as MVP for Office Apps + Services.  He has published several books and articles about New Work and is a founding member of Working Out Loud Community in Germany. His business focus is all about migrating customers to the Microsoft365 secure and compliant Hybrid Modern Workplace together with his partners. Ragnar`s Blog about M365, Headsets, weekly Video Live Stream and Podcast can be found at

Frost & Sullivan

Rob Arnold, Principal Analyst - Connected Work

  • Principal Analyst for Frost & Sullivan’s Connected Work Practice
  • 17 years of market analysis and strategic consulting expertise in enterprise communications and collaboration technologies
  • Experience in contact center and telecommunications operations support
  • Closely tracks future of workplace collaboration with a specific focus on user experience and technology trends
  • Hands-on user and evaluator of unified communications, team collaboration, and online meeting tools
  • Industry expert for advisory services on strategy development, business growth, and competitive analysis
  • B.A. from State University of New York
Robert works with end user organizations as well as the supply-side ecosystem of developers, manufacturers, service providers and value-added sales channels to help them understand the direction of technology development, and aspects driving end user and IT adoption of advanced functionality in the increasingly dynamic global communications and collaboration technology marketplace. He assists clients with efforts as part of Frost & Sullivan’s global market and technology research and fore-sighting processes.


Robert Karlsson , Sales Executive - Microsoft Teams Rooms Nordics

Robert Karlsson has been in the IT and telecom industry for more than 20 years, having roles within technical sales and pre sales and since 4 years works at Microsoft. Today Robert is responsible for the Microsoft Teams Room and Device sales in the Nordic region helping vendors and partners to drive business and technical expertise.


Robert Moore, Regional Sales Director

Robert Moore has over 25 years of experience in sales management in the IT and UC space including Hardware, Services, SaaS, and Cloud solutions with high profile technology manufacturers such as Ingram Micro, Toshiba, Sony, Samsung, and Jabra; he is currently leading the Western Region sales team and is committed to developing aggressive sales growth strategies leveraging Distributor, Reseller and Vendor partnerships. With focus in the UC market over the past four years, he has developed strategic relationships within the UC and Reseller channels to drive new business and being a key contributor in helping EPOS grow into a global leader of CC&O headsets and speakerphones.


Smita Hashim, Director of Product Management

Igel Technology

Trey Baumgardner, Regional Sales Director

Trey Baumgardner is a virtualization, cloud, and end user computing veteran who has been serving the US Information Technology community for over 20 years.