Powered by Audio, an EPOS podcast

How does audio shape our experience with technology?

From the "ta-dum" sound from your favorite streaming service to the "ping" sound of a messaging app, sound shapes our online experience.

We communicate, shop, and find entertainment online; it is how we experience our world in the 21st century. Like anything we do offline, online experiences always come with sound. From the "ta-dum" sound from your favorite streaming service to the "ping" sound of a messaging app, sound shapes our online experience. In this episode, Randi talks to experts behind these sounds to find out the work that goes into designing those sonic logos.

There is an extensive scientific study of sound perception and audiology -- how humans perceive sounds -- a field known as psychoacoustics. This is the field many that works with audio utilizes to add a certain emotional quality to the sound. How does the understanding of psychoacoustics influence the fundamentals of designing sound for brands and apps?

Episode Guests

Scott Simonelli

CEO & Co-founder of Veritonic

Scott built Veritonic to help businesses make data-driven decisions about audio. Their proprietary research process helps brands like Pepsi, Subway and Visa Uuu to make their audio marketing more effective at influencing consumers. In the process, Scott’s studies have revealed how humans react to audio in its many variations.

Josh Mobley

Professional composer and sound designer

Josh creates the notification sounds that emanate from your favorite smartphone apps. He will discuss the ways that apps use sound to gain attention, keep it, and make you come back to the app again and again.

Randi Zuckerberg is an entrepreneur, investor, bestselling author, award-winning producer and founder and CEO of Zuckerberg Media. Passionate about the intersection of tech and media, Randi was an early employee at Facebook where she was the creator of Facebook Live. She currently hosts a weekly tech business show on SiriusXM called Randi Zuckerberg Means Business

Powered by Audio, an EPOS podcast

These are the stories behind the sounds we hear everyday… sounds that inform, entertain, educate, get our attention, influence our behavior, and save our lives. Join host Randi Zuckerberg and her guests as they explore how audio shapes our experience and how pioneers are creating the sound of the future.

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